Sharekhan - AVP - Digital Marketing - SEO & Organic Growth

AVP - Digital Marketing (SEO & Organic Growth)

- Managing SEO campaign expenses estimated monthly costs and reconciled discrepancies to maximize budget.

- Set SEO performance goals and measure them using KPIs, such as organic traffic, search rankings, search engine visibility, and click-through rate.

- Optimize web content, SERP, and landing pages using data collected from SEO analysis and research.

- Supervise a team of SEO specialists and oversee the implementation of on-site and off-site SEO strategies Performed ongoing keyword discovery, expansion, and optimization to increase organic search footprint and drive relevant site traffic.

- Research and analyzed competitor website and advertising links to gain insight into new strategies.

- Collaborate with IT & Content team to investigate critical SEO-related issues and provided impactful solutions.

- Started internal SEO workshops for various teams to propagate de-centralized way of SEO.

- Presenting Daily and Monthly business performance to the senior management.

Website Management:

- Manage and own the strategy for the website.

- Responsible for web analytics, including Google Analytics, Google Tag Manager, and various tracking tools.

- Create and enhance journeys for our persona's on the website that facilitate the achievement of KPIs using insights from quantitative and qualitative behavioral data.

- Web Development: coordinate, manage, and execute ongoing website development projects from a marketing perspective in partnership with internal resources and external agencies.

- Stakeholder Management: serve as the primary liaison between IT and various marketing stakeholders.

- Technical: develop and manage website/CMS governance & processes for the business, plus marketing automation tools.

- Local SEO: Managing Sharekhan networks and generating digital footprints.

Content:

- Developing and executing successful SEO content strategies

- Monitoring keyword ranking

- Performing and managing ongoing keyword discovery, expansion, and optimization

- Developing and executing a comprehensive content strategy that aligns with the company's goals, target audience and brand identity.

- Staying ahead of the trends, strategies and tactics within SEO and digital marketing (AMP, algorithm changes, etc.)

- Liaise with content writers to ensure brand consistency & optimize content according to SEO.

- Manage content distribution to online channels and social media platforms to increase web traffic.

- Contributing Responsibilities