Marketing Manager As a Marketing Manager you will be responsible for managing the promotion and positioning of a brand and products and services that shadowfax sells. The role would be accountable for: - Owning Strategy, Planning &amp; Execution of Marketing Calendar for Annual, Seasonal &amp; Monthly timelines. - Owning Marketing budgetary forecast, planning to deliver annual ROI. - Owning &amp; Delivering Success Metrics for Footfalls &amp; Conversions. - Owning &amp; Driving Thought Leadership for Consumer Acquisition &amp; Retention - Delivering business goals and objectives You will be responsible for managing and or supporting: - Website management. - Social media management. - Copy writing and content management. - Data analytics to plan campaigns - Market research and studies and - PR and corporate communications. Key Responsibilities: - Working with the head of marketing to set the marketing strategy for the business - Ensure that the brand narrative, key messaging and positioning are coherently being integrated across communication - Collaborate with content marketing to produce thought leadership pieces and sales collateral - Researching and analysing market trends and competitors - Create compelling content to increase engagement on website as well as Social media and ultimately generate new leads - Overseeing marketing campaigns. - Identifies and evaluates new digital technologies and uses Web analytic tools to measure site traffic to better optimise marketing campaigns, email marketing, social media and display and search advertising. - Drive Innovation &amp; Digital Marketing Charter for Enhancing Consumer Experience - Tracking effectiveness of marketing campaigns and reporting findings to the executive team - Negotiating and liaising with third-party marketing agencies as and when required - Writing and delivering content and social media plans as required - Looking after the budget of the marketing department and making sure the budget spend is delivering a return on investment - Managing the design and production of promotional materials, such as websites and brochures - Overseeing the company's attendance at events, such as trade shows, conferences, and festivals - Managing media interactions as and when required - Responsible for Communication, Media &amp; PR, Tenant/Brand Promotions &amp; Marketing Collaborations, Corporate Events and Alliances - Implementing ATL activities and Media Planning: - Digital Campaigns: Social Media, Google UAC etc. - Television: Advertising campaigns directed at the regional or national level - Print media: Promotional messages in newspapers, online articles, and advertisements - Radio: Pan-country or pan-city radio broadcasts Role Requirement - Communication and negotiation skills. - Budgeting skills - Ability to use various types of software, including MS Office and Creative Suites and tools like adobe, Canva and others - Good social media skills - An understanding of digital advertising platforms such as Facebook, linkedin, Twitter, Bing and Google AdWords. - People management and team leadership skills - An understanding of how to interpret data and make decisions based on data analysis - B2B Marketing experience is an added advantage - You will have at least 9-10 years of experience as a Marketing Manager. - At Least 4-5 years of Digital Marketing experience - Social Media &amp; Google Ad-words - You should independently be able to manage budget, team and targets. - Team management experience is a PLUS.

Bangalore

ShadowFax - Manager - Marketing 

ShadowFax - Manager - Marketing  ,Job Description for ShadowFax - Manager - Marketing  in ShadowFax in  Bangalore for (9-12) years of experience. Apply Now!

Job Description for ShadowFax - Manager - Marketing  in ShadowFax in  Bangalore for (9-12) years of experience. Apply Now!