About Shadowfax : Shadowfax is India's leading crowdsourced technology based multi category last-mile express logistics platform, where technology is used to drive supply chain solutions, serving 500+ cities. Shadowfax is the first ever B2B platform which provides an array of products and services to serve multiple categories - including food delivery, multi-city fulfilment, express shipping, same day delivery services, reverse logistics, online retail (physical goods e-commerce), Pharma and grocery through a single platform, improving the earnings of delivery partners across the day. Shadowfax's services range from providing riders for doing a 30-minute delivery to four-day delivery. The company does not hire a delivery fleet More than 30k delivery personnel come online daily for a few hours and pay about US$1.5 per hour. 5 years into the industry, Shadowfax handles over 500,000 unique orders per day for over 300 clients across 500+ cities. We provide a modular set of e-commerce technologies and logistics solutions to over 7000 pin codes. We are one of the largest logistics partners for Swiggy, Zomato, Flipkart, Bigbasket and the only player providing outsourced Logistics services to O2O Segment. Shadowfax has a 80% market share in the outsourced food delivery market and believes its delivery cost works out lower (vs food delivery players) due to cross-utilization of delivery personnel across different categories and platforms. Shadowfax has a US$100 MN annualized revenue run rate currently which it expects to increase to US$400 MN by FY23 Shadowfax, founded by IIT - Delhi Alumni, Abhishek Bansal, Vaibhav Khandelwal, Praharsh Chandra and Gaurav Jaithliya in 2015. Shadowfax's leadership team combines world-class talent and entrepreneurial experience gathered at some of the best companies in the world. The company is well-funded by marquee investors like Eight roads, Flipkart, IFC(financial arm of World Bank), NGP, Mirae Assets and Qualcomm Ventures. Shadowfax is on a mission to connect the next million micro-entrepreneurs and suppliers in logistics and aims to deliver 10 Lakh+ orders per day by 2021. If you value autonomy, enjoy challenges and are passionate and believe in getting things done, experienced Human Resource Business Partners who can turn ideas into reality, and fast and can work with minimal supervision come join us. Working at Shadowfax Shadowfax believes in an open, intellectually honest culture where everyone is given the autonomy to contribute and do their life's best work. As a part of the dynamic team at Shadowfax, you will have a chance to learn new things, solve new problems, build your competence and be a part of an innovative design-and-tech startup that's revolutionizing the logistics industry. We Foster a culture that values first principle thinking and problem solving, Impact and encourage constructive feedback, engagement, inclusion and diversity at all levels - Our core values define our identity and form the basis of our actions and reflect in everything that we do at Shadowfax. Values enable us to shape the desired organizational culture in which each shadowfaxians can thrive and be at their best. Job Description: Assistant Program Manager - Digital Marketing Who is an ideal candidate : - Passionate and highly drivenSEM Specialist/PPC Specialistwith prior experience in managing multiple projects, schedules, and maintaining budgets effectively and proficient with keyword research tools and ad testing methodologies - In-depth understanding of Pay-Per-Click (PPC) campaign management and optimization practices, as well as an understanding of social, video, search retargeting, and other online advertising opportunities - Experience in implementing, optimizing, and managing digital advertising campaigns, with a background in online measurement, operations, and advertising networks - Proven expertise in devising B2C & B2B integrated marketing campaigns with the aim of acquiring and retaining customers and implementing, tracking, and measurement of marketing campaigns. Key Skills & Experience Required : Excellent experience required in : 1) PPC/SEM Execution 2) Proven KPI's in Individual contributor role 3) Plan, Manage, execute scale campaigns across Google and FB 4) Copywriting skills 5) Experience making changes on website for optimizations of ads Core Responsibilities : - Plan, execute & follow up on strategy, driving traffic and lead generation through chosen paid channels - Review and analyze the performance of the websites and develop plans to improve customer attraction and retention - Analyze the paid search campaigns in order to maximize results based on these insights - Collaborate with key team members on aligning our digital strategy driving an overall SEO/SEM approach - Ownership of customer behavior analysis for all channels in order to optimize based on these insights - Assure that the organization's brand and identity are adhered to in campaigns and in all communication channels. - Maintain regular measurement of the ROI of campaigns and compiling regular spend reports for campaigns - Consolidate and utilize data to inform new campaigns and the evaluation of existing campaigns. - Ensure overall consistency for segmentation, ideal customer profile, and driving market growth in the sales enablement space - Keep abreast of PPC and SEM trends. Must Haves : - 3 - 4 yrs of relevant experience as a SEM /PPC Specialist in planning, executing, and optimizing SEM, google display, remarketing, and paid social tactics focused on performance and delivering positive ROI. - Proven knowledge of integrated digital media campaign planning and execution - Ability to manage PPC campaigns using multiple networks e.g. Google Adwords, Bing, Facebook, LinkedIn, etc - Experience in Google Analytics performing deep-dive analysis to drive search marketing efforts. - Basic knowledge of HTML/CSS, WordPress, Unbounce etc - Ability to work proactively and manage accounts, deliverables, and key objectives - Ability to independently lead, communicate and collaborate with multiple business partners

Bangalore

ShadowFax - Assistant Program Manager - Digital Marketing 

ShadowFax - Assistant Program Manager - Digital Marketing  ,Job Description for ShadowFax - Assistant Program Manager - Digital Marketing  in ShadowFax in  Bangalore for (3-4) years of experience. Apply Now!

Job Description for ShadowFax - Assistant Program Manager - Digital Marketing  in ShadowFax in  Bangalore for (3-4) years of experience. Apply Now!