Shaadi.com - Senior Team Leader - Digital Marketing - Search Engine Marketing

Job Title :

Senior Team Leader - Digital Marketing

Location : Mumbai - Tardeo

Role :

People Interactive (I) Pvt. Ltd. is a leading multi-brand consumer internet company with several successful global businesses to its credit. A part of People Group, the company has revolutionized the Internet and New Media industry in India with brands such as Shaadi.com and Fropper.com.

We are seeking an experienced search marketing (SEM) professional to join our dynamic and high performing online team as Associate Manager - Digital Marketing. This person will be responsible for managing search engine marketing (SEM) for both Google Adwords and BingAds Platform with the ultimate goal of increasing visibility, traffic, customer acquisition and revenue.

Responsibilities :

- Manage, execute and optimize search engine marketing (SEM) across various search platforms for multiple geographies

- Plan and create SEM campaigns adhering to best practices. Undertake activities such as keyword research,keyword categorization, writing ad copies, identifying optimum landing page and campaign mapping

- Manage and optimize campaign ongoing basis to ensure campaign's acquisition and revenue targets are met

- Manage the implementation of SEM campaign strategies for keywords, ad copies/images, campaigns

- Ideate innovative ways of reaching target audience or meet defined marketing objectives through search

- Generate daily, weekly, monthly and ad-hoc campaign performance and other reports.

- Create and maintain project plans to update internal stakeholder on status of campaign performance and issues

- Responsible for gathering and maintaining competition information relevant to search and other digital channels

- Stay on top of current search engine news, trends, SEM practices, and emerging items of interest and sharing these with the team

Requirements :

- Graduate/ post graduate with 3-4 years of experience executing and managing paid search

- Google Adwords Professional Certification

- Experience in managing performance based campaigns

- Expert in relevant SEM tools, software and applications

- Expert in all SEM platforms such as Google Adwords & BingAds