Shaadi.com - Senior Brand Manager - IIM/ISB/SP Jain

Role

Will be primarily responsible for looking after top-of-funnel business growth & brand development in India and NRI markets. The role requires extensive collaboration with internal teams (Product, Digital Marketing, Sales) & external partners (Creative & Media Agency).

We are looking for someone who can drive growth, while being frugal Low cost/effort, high impact orientation. Someone who is an original thinker and who can objectively & critically analyze work. Must have the ability to challenge authority.

The metrics you will be driving are:

- Customer Acquisition

- Brand Metrics such as Awareness, Consideration & Affinity

- Search volumes

- Media Metrics SOV, SOE

The metrics you will be influencing are:

- Revenue

- Engagement

- Retention

What you should have...

- At least 5 years of experience in FMCG Brand Marketing

- MBA from IIM/ISB/SP Jain

- Experience in dealing with Creative & Media Agencies

- Prior experience in executing a 360-degree campaign

- Experience in building AOPs & Go-to-Market strategies for new products

- Understanding of digital marketing and the growth levers it can offer

- Strong consumer orientation Insight mining & research focus

- Data forward-thinking, but must have the ability to take qualitative calls based on a judgment

- Critical thinking & the ability to question the status quo

What would your day look like?

- Working on new ad campaigns with the creative agency

- Working with the media agency to schedule & execute media plans

- Evaluation of campaign performance at a market/segment level

- Market level analysis of key business metrics to inform your decision making

- Discussing new ideas, running pilots & driving growth

- Weekly reviews & monthly planning discussions with the leadership team

Not Core, but important skills

- Advertising & Promotion spend management

- PR & Social Media knowledge

- Presentation skills