17/01 Sangeeta
HR at People Interactive

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Shaadi.com - Senior Brand Manager (4-8 yrs)

Mumbai Job Code: 882700

Overview - What Google is to search, Shaadi.com is to Online Matchmaking. In India, Shaadi.com pretty much defines the category and the Brand Marketing team ensures that this love & recall for the brand only grows with time.

Role :


- You will be primarily responsible for looking after top-of-funnel business growth & brand development in the core India and International markets.


- The role requires someone with the ability to think outside-in, keeping the consumer and the market context at the heart of all decision making.


- Must have the instinct, ability and judgement to take good creative work and make it memorable and effective.


The most valuable traits we are looking for in this role are :

Ownership :


- You will be the sole owner for brand and performance metrics in your markets and will be expected to demonstrate an owner's mindset

Creativity :


- You will need to think laterally and deeply to come up with solutions that create marketing benchmarks

Frugality :


- Low cost/effort - high impact orientation

Velocity :


- You will be expected to deliver results in a fast paced, operationally intensive, and rapidly changing environment

Strategy & business orientation :


- Ability to think through market dynamics, market shares, SOV, TOMA, Rule of 3, Network effects, brand architectures, and various other drivers of business. High comfort with data and analytic/graphing tools

What will you own?

- Customer Acquisition Metrics

- Market Share Metrics

- All first level customer touchpoints for relevant markets

- Brand metrics such as Consideration & Salience

- Communication Strategy & Media Planning for your markets

What you should have

- 4-5 years of experience in brand/product/category/marketing management in scaled up Consumer Tech / FMCG companies - at least 2 yrs in tech

- MBA from Top tier school

- Experience in dealing with Creative & Media Agencies to execute new campaigns

- Understanding of and familiarity with performance marketing

Women-friendly workplace:

Maternity and Paternity Benefits

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