Shaadi.com - Marketing - Online/Web/B2C

Job Opening in Marketing ( Emerging Business and Markets)

We have the following opening with shaadi.com in our creative team

About People Group

While People Group can trace it’s origins to the beginning of Shaadi.com in 1996, the Group was formally launched by Anupam Mittal in 2004 to explore opportunities in the Internet & Mobile space. In a few short years the group has earned the reputation for being one of the most innovative businesses in India, having developed brands such as Shaadi.com, Makaan.com and Mauj Mobile.

The group is structured into two different companies - People Interactive and People Infocom.

People Interactive is the Consumer Internet arm of the Group and owns the parent brand Shaadi.com, under which several successful matrimonial businesses are managed. The company also owns Makaan.com, India’s fastest growing property and real-estate site, as well as Fropper.com, a friendship and social networking service.

People Infocom is managed under the Mauj Mobile brand, widely regarded as one of the pioneers of Mobile Internet in India. Today, Mauj Mobile runs a global content and applications platform and distribution business - including the highly popular mobile destination called Mobango - with strong partnerships with Telecom operators and media companies around the world. Mauj and Mobango together drive over one million downloads a day.

People Group has demonstrated consistent growth year-on-year and today operates with over 800 employees across 12 regional and 3 global offices. In addition, it operates 100 Shaadi Centers in 87 Indian cities.

People Group has won the Deloitte Fast 50 India Award for 3 consecutive years as well as the Deloitte Fast 500 Asia Award. It is a recipient of the prestigious Red Herring 100 Asia Award and the Emerging India Award held by CNBC. People Group has also been voted as one of the Top 10 marketers in India by Business Today. People Group won the IT People Award for Excellence in Information Technology and was also selected as one of the Top 10 marketers in the country by Business Today.
Investors in People Group include Sequoia Capital, Intel Capital, Silicon Valley Bank and Citibank.

Title - DGM/GM/AVP -Emerging Businesses and markets

Role

- The Marketing Manager will be responsible for expanding Shaadi.com mindshare and relevance within key business segments and delivering transformational growth to the Shaadi.com business.

- This includes understanding unique segment needs, refining the product experience, developing and executing communication plans to reach the target segment, and working closely with internal business teams across departments to deliver business results.

- This person will be responsible for business targets.

- The role will involve expanding the business presence of Shaadi.com to new & emerging markets - the business line would include 1 or more new products/service, regions, business segments

- the nature of the role will be like managing a mini-PnL / business, getting the work done by influencing multiple stakeholders across the organization.

Responsibilities

- Developing a deep understanding of Shaadi.com consumer segments across the globe, communities and various Shaadi.com services, to be able to uniquely represent and address each segment.

- Executing campaigns to manage brand salience of Shaadi.com across the globe via TV / Radio / Print, Ground, Internet / Mobile communication.

- Driving high consumer visibility for the brand / business line via PR across newspaper / magazine / electronic media, in line with positioning guidelines

- Implementing marketing transformations across key business processes / practices to drive business growth and consumer satisfaction.

- Driving strategic relationships with marketing partners to deliver breakthrough visibility & member benefits based on a unique business proposition

- Working with teams across the company on communication, acquisition, experience activation and service to deliver a world class experience.

Requirements

1. 4-8 yrs work experience (with minimum of 2 yrs in consumer oriented marketing)

2. Experience working with distributed field sales teams

3. Excellent written and verbal communication skills

4. Education qualifications: MBA from reputed institute

5. Proven ability to influence cross-functional teams

Good to have

1. Experience working in consumer business .

Candidates interested in this position please send me cvs on amruta.s@peopleinteractive.in Along with ctc details.

Amruta Sambhoo