Shaadi.com - Manager - Brand Marketing

Job Description -

Manager - Brand Marketing :

Overview :

What Google is to search, Shaadi.com is to Online Matchmaking. In India, Shaadi.com pretty much defines the category and the Brand Marketing team ensures that this love & recall for the brand only grows with time.

Role :

Brand Manager will be primarily responsible for looking after top-of-funnel business growth & brand development. The role requires extensive collaboration with internal teams (Product, Digital Marketing, Sales) & external partners (Creative & Media Agency). Must have the ability to judge creative work with the lens of efficacy and memorability.

What you will do in this role :

- Directly drive metrics like Customer Acquisition, Search volumes, SOV, SOE and brand metrics such as Awareness, Consideration & Affinity.

- Influence metrics like Revenue, Engagement and Retention.

- Work on new ad campaigns with the creative agency.

- Work with the media agency to schedule & execute media plans.

- Evaluate campaign performance at a market/segment level.

- Discussing new ideas, running pilots & driving growth.

What you should have :

- At least 2-4 years of Brand Marketing experience in Consumer tech company.

- Experience in dealing with Creative & Media Agencies.

- Experience in executing a 360-degree campaign.

- Experience in building AOPs & Go-to-Market strategies for new products.

- Data forward thinking but must have the ability to take qualitative calls based on judgment.