Service Line Lead - Marketing Analytics

Need candidate with Marketing Analytics who has worked on MM Model, Go to market strategy, Digital Marketing

The Service Line Lead will be responsible for formulating and executing the supply side/ capability build strategy for their service line. He/ she will also be responsible for driving delivery excellence in all engagements in that service line by providing expert support on generating insights and generating a compelling case for action to deliver business impact.

The Service Line Lead will also support the development and execution of appropriate demand side/ go-to-market strategy for driving revenue growth and- penetration of the service line into existing/ new accounts.

- Develop a well thought out POV on the full spectrum of problems/ opportunities in that service line and analytics solutions/ approaches that are relevant to solving- them.

- Articulate the POV in the form of - Service Line on a Page- constructs that help explain it to stakeholders covering key business challenges, metrics, levers, analytics approaches, methodologies, frameworks, tools/assets/ solutions and impact.

- Understand work done till date in the service line and collate material relevant to developing the POV in the form of case studies and collateral.

- Review approaches/ methodologies/ frameworks used across engagements and develop a reference guide that can be used to standardise and drive excellence.

- Evaluate tools/ assets/ solutions developed across engagements till date and recommend usage/updates/ redesign as appropriate.

- Drive delivery excellence in all engagements in the service line by active participation/ providing expert support for solving complex business problems.

- Develop issue/ hypothesis trees and other relevant problem-solving approaches for addressing the business challenges.

- Review and provide critical comments to delivery teams on service line factors that need to be taken into consideration for raising the bar on dashboarding, modelling,- solving fuzzy problems and generating insights.

- Develop relevant sales/ marketing collateral for supporting the go-to-market strategy for the service line

- Track revenue and service line penetration into existing/ new accounts and formulate supply side approaches to drive growth around recruitment, skill building,- certification, refreshes to frameworks, methodologies, tools, assets and solutions

- Drive/ support proposal/ RFP response development for opportunities in the service line; support NBD and Account Management teams in sales pursuits in existing- accounts