SEO Specialist - Digital Marketing - BFSI Domain

- Very good at communication/very creative

- Candidates from Life Insurance /General Insurance domain (ICICI Lombard /HDFC Life Etc ) who are at Asst Mgr/Deputy Mgr level can also be matched if they are too polished and has a will to learn more /proactive

- Someone who is a SEO specialist with a mix of digital marketing (exp into digital media, conversions/planning and execution,managing channels - emails /SMS/multiple media like money control /financial media/social media)

JD for SEO Specialist (Digital Marketing)

- Review and analyze client sites for areas that need to improved, deleted, or revised.

- dentify the least expensive but most powerful and profitable keywords for client sites.

- Run pay-per-click campaigns.

- Improve a company's organic search results.

- Write effective headlines, body copy, and websites.

- Ensure websites are filled with optimal keywords.

- Place keywords appropriately in copy to gain most search engine traffic.

- Write effective call-to-action statements.

- Write original, powerful SEO content for blogs and websites.

- Implement off-page SEO content strategies such as coding.

- Effectively use header tags.

- Keep abreast of white hat and black hat tactics so as not to violate search engine guidelines.

- Strategize ways to improve and track site performance.

- Compile and present SEO performance reports.

- Adjust PPC campaigns as needed.

- Consult with independent web designers to improve the navigation of a site to enhance its search engine ranking.

- Utilize basic programming and web design skills to enhance SEO.

- Create advanced SEO strategies.

- Evaluate product offering, traffic, landing page quality, content, design, security, payment options, shipping options, demographics of prospective customers when determining keywords and campaigns.

Candidates above 8 Lakhs CTC Please don't apply.