SEO Manager - IVF Chain

SEO Manager | India's leading IVF chain

As a SEO Manager, you will be responsible for optimising the company's website pages for high-ranked visibility on Google & other search engines for keywords across the marketing funnel.

What you will do:

- Managing location-wise Google My Business listings, language-wise content marketing campaigns, analyzing & maximising inbound/organic lead flow from search engines, YouTube & Google Maps

- Owning & managing the inbound marketing funnel through SEO

- Creating wireframes, planning the structure, implementing new trends, and integrating available generative AI, and UX tools for better lead flow through landing pages

- Running multiple keyword ranking strategies, and organic answers on Q&A platforms like Quora etc

- Maintaining weekly performance reports, presenting insights to stakeholders and optimising strategy based on business needs at different locations & offers and forecasting trends per macro and platform level events

- Syncing up with other performance marketing managers & agencies to maintain consistency in offerings, brand positioning and messaging

- Managing agency relationships and aligning multiple agency teams based in different locations

- Maintaining & verifying billing, agreements & other administrative tasks on content marketing

campaigns

What you need to have:

- 5+ years of experience in SEO (search engine optimization), including Google organic search results,

keyword building, ethical link building, Backlink Analysis, content writing strategies, etc.

- Experience working at the agency as well as the brand/client side.

- Currently working closely with business teams to chase targets and deliver high-ROI campaigns.

- A marketing or computer science graduate with good analytical & communication skills.

- A knack for numbers, bordering OCD and a decent understanding of macroeconomic situations and

business needs.

Tools:

- Experience with GA4, Search Console, Google Tag Manager, and website heatmap analysis.

- Must maintain current certifications with Google Analytics Academy.

- Excellent with Google Sheets

- Hands-on experience with SEMrush and other Seo AI tools.

- Working knowledge of martech stacks like Hubspot, Salesforce, Zoho CRM etc.