SEO Manager - Internet/Online

Job Responsibilities

Perform keyword research in coordination with business objectives to optimize existing content and uncover new opportunities

Identify the least expensive but most powerful and profitable keywords for client sites. Run pay-per-click campaigns

Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages. Ensure website is filled with optimal keywords

Provide recommendations and execute strategies for content development in coordination with SEO goals - general and keyword specific

Administer search engine programs (XML sitemaps, shopping feeds, webmaster tools) for purposes of diagnostic reporting on client projects

Help to create and support marketing content to socialize and use for social media purposes (e.g. customer videos briefs, customer case studies, blog posts, posts from analysts and customers)

Implement link building campaigns in coordination with SEO goals

Assist in development and execution of communication/content strategies via social communities in coordination with SEO goals

Keep pace with SEO, search engine, social media and internet marketing industry trends and developments

Research and administer social media tools in support of social media strategy

Monitor and evaluate search results and search performance across the major search channels

Skill Requirements:

- 2 years experience in Search Engine Marketing (SEM) and Search Engine Optimization (SEO)

- Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tool

- Experience working with popular keyword tools (Google, WordTracker, Keyword Discovery, etc)

Expectations:

- Shows motivation as an individual contributor.

Salary Range: 8-9 LPA