SEO Manager - B2B/B2C - FinTech

About the Role :

- Lead the strategy and execution for SEO for Pinnacle contributing to the Digital Marketing Team for user acquisition and brand awareness for both B2B and B2C products

If this is you and you are looking for a great bunch of people to partner with on your next journey, then let's talk.

Responsibilities :

- Lead and build the SEO infrastructure and implementation for all products of Pinnacle

- Grow Pinnacle's top of the funnel through effective organic marketing channels like Google search and youtube

- Prepare daily/ weekly/monthly reports for team members, senior leaders, and other stakeholders

- Lead a team of SEO experts to grow the channel effectively

- Manage the SEO agency and work closely with content marketing in-house team/agency

Requirements :

- 4+ years of experience in managing SEO/ ASO for a high-growth Fintech brand/ startup. Agency experience is a plus.

- In-depth knowledge of conducting effective research, identifying and prioritizing keywords to rank Pinnacle products/ brand pages

- Tracking and improving search results on Google Search pages

- Experience in working with content marketing agencies/ in-house teams to ensure all content pieces are SEO optimized

- Experience ranking for keywords in Youtube and App Store/ Playstore is a plus

- Good knowledge of web analytics tools like Google Analytics/ Amplitude

- Data-centric and experimentative approach

- Experience with a Fintech startup is a plus

- Key Competencies

Functional Competencies:

- Customer obsession

- Ability to devise high performing SEO strategies

- Working closely with the content team

- Managing content/ SEO agency