SEO Head - EdTech

Founded in 2009, our client is a Noida headquartered education management company. It is one of the fastest-growing one-stop destinations for online education, offering academic help and services to students from nearly all fields. It brings together experts from academia and technology to deliver unique digital solutions in the learning space.

Backed by a team with rich experience, this company is all set for a game-changing digital revolution.

As a SEO Head, you will be responsible for marketing a brand-new website and getting inbound traffic of 100K 300K a month by various digital marketing initiatives.

What you will do:

- Managing all marketing channels Organic, Inorganic (PPC), Social, Referral, Email

- Managing P&L and ROI of the project by defining and measuring the right KPIs

- Analyzing and using customer research, competitive research, hard data and metrics to assess efficacy of marketing campaigns & initiatives

- Working independently on all aspects of SEO, including keyword research, content strategy, social media, outreach and link building to enhance organic search visibility for our web properties

- Building a highly efficient team of marketing professionals

- Developing content strategy aligned with short-term and long-term marketing targets through On page, Off-page, Blogs, Videos, Reels, images

- Increasing footprint across search, display, social, affiliate and retargeting networks

What you need to have:

- Minimum of 7 years of professional/corporate experience with SEO/SMO/link building related area of work

- Proven results in On-page, Off page, Technical SEO, link building and Behavioral SEO

- Ability to plan, be organised and be on top of schedules

- An analytical mind

- Focus on key priorities

- Deep understanding of Algorithm for Google, YouTube, Instagram, Tik Tok & Facebook

- Web analytic experience with knowledge of tools such as Google Analytics, Webmaster, Ahrefs, SEM Rush, Similar Webs

- Ability to manage team

- Excellent communication and project management skills

- Desired Background: Edtech, Agencies

- Experience of generating traffic from US

- Generating organic traffic - SEO

- Understanding of P&L