SEO Expert - Internet/Online

- Coming up with strategies to turn organic traffic into conversions.

- Develop optimization strategies that increase the company's search engine results ranking for branded and non-branded keywords

- Research SEO Keywords to use throughout the company's website and other platforms where the brand is present on.

- Daily monitoring of metrics to understand SEO performance and feedback

- Execute tests; collect/analyze data and results. Identify trends and insights to achieve maximum ROI in organic search results.

- Optimize copy and landing pages by working closely with Digital and Content teams.

- Use technology solutions to monitor and track progress, not limited to google Analytics, Google Ads and Google search console.

- Perform ongoing keyword discovery, expansion & optimization which will serve as input to digital and content team.

- Work with the development team to ensure SEO best practices are properly implemented on the brand website with focus on mobile optimization.

- Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target Keywords.

- Regular competitor analysis to stay ahead in the industry and adapt strategies accordingly.

- Working with Bloggers to achieve goals such as increasing backlinks, improving domain authority or boosting organic traffic