SEO Executive - Internet/Online

SUMMARY

Responsible for improving a company's organic search results. Creates and launches SEO campaigns, identifies areas of improvement, runs PPC campaigns, and attempts to improve the site's rankings in major search engines.

PRIMARY RESPONSIBILITIES

Review and analyze the site for areas that need to improved, deleted, or revised.

Prepare detailed strategy reports.

Work on quality link building activities

Identify the least expensive but most powerful and profitable keywords for the site.

Improve a company's organic search results.

Write effective headlines, body copy, and websites.

Ensure websites are filled with optimal keywords.

Place keywords appropriately in copy to gain most search engine traffic.

Write effective call-to-action statements.

Write original, powerful SEO content for blogs and websites.

Implement off-page SEO content strategies such as coding

Effectively use header tags.

Keep abreast of white hat and black hat tactics so as not to violate search engine guidelines.

Strategize ways to improve and track site performance.

Compile and present SEO performance reports.

Create advanced SEO strategies