Sentiss Pharma - Marketing Manager

SUMMARY OF THE OVERALL JOB

To be responsible for devising appropriate marketing strategies in order to position the brand amongst the doctors. To be within budget for all marketing activities and to ensure all activities are on time.

MARKETING BUDGET AND PLAN

- To prepare annual marketing plan including marketing budget for all products and new product in line with Business objective.

- To work with Business Development team in portfolio planning for new products and therapeutic areas.

- To track variance against the annual marketing plan and ensure monthly marketing MIS is prepared on time.

- To prepare annual calendar for all seminars and events in brand building.

- To prepare plan for continuous medical education (CME) for products through doctors- seminars and conferences.

BRAND MANAGEMENT

- To develop market strategy to ensure effective product placement with respect to market opportunities.

- To analyse competitor's products to identify opportunities/threats.

- To develop marketing plans for assigned products with detailed activities with help of Business Head and Sales Head.

- To ensure preparation and design of brand communication for the doctors

- To ensure all collateral and promotional material are printed/purchased and dispatched on time and within budget.

- To ensure appropriate communication during cycle meeting to the sales team on brand positioning and changes in product information

- To be responsible for seminars, events collateral materials and other marketing communication on time and within budget.

- To ensure implementation of brand strategies through sales team by close monitoring of activities in the field and ROI.

- To analyse ROI of marketing initiatives by tracking increase in number of prescription, increase in revenue, and other indicators both from Internal audit process and external market surveys.

NEW PRODUCTS LAUNCH

- To prepare new product launch plan.

- To analyse market survey data before launch, build a business case for positioning, take a buy in of senior leadership team and prepare detailed activities for the launch.

- To ensure that new products are competitively positioned through innovative and differentiated marketing plan.

- To coordinate with market agencies for all activities related to launch for on time and within budget delivery.

SALES SUPPORT

- To support sales with on time product information, displays, collateral as per the quarterly plan.

- To work with sales on understanding key customer feedback and incorporate same in product feedback to R&D/Senior Mgt Team.

- To jointly work with sales team on the field to gather direct feedback on products, marketing initiatives etc.

- To work with sales to develop key opinion leaders for products.

- To ensure on time product information and training to the sales team on new product launch.

OTHERS

- To drive I-Pro club activities as per plan for key doctors.

- To coordinate and organize meetings for Medical Advisory Board.

- To work with cross-functional teams in driving day to day activities.

- To ensure team is motivated and regular feedback is provided for development of the team.