Sensibull - Senior Marketing Manager - Retention

Senior Marketing Manager - Retention

About Us :

Sensibull is India's first and largest Options Trading Platform. We are solving what is possibly the most challenging problem in the investment space - how to make a common man investor profitable. Sensibull is funded by and partnered with Zerodha, the largest stockbroker in India. We have tied up with 7 of the top 10 brokers in India, and are adding more.

We are operationally profitable, and looking to build an extremely efficient, dedicated, and smart team to support our Options Trading platform and create great experiences for our customers. This role offers a great opportunity to learn in a challenging and fast-paced environment and can set you up for success in your career.

What do we offer? :

- You will be an early member of a fast-growing fintech startup with a high bar

- Steep learning curve and high levels of intellectual stimulation

- A close-knit, smart, hardworking, and supportive team

- Great culture, large, swanky office space, poker circuits and all that

What you'll do here :

- Be responsible for planning and execution of acquisition and retention campaigns via various channels such as Email, Drip Campaigns, In-App Push Notifications, etc.

- Optimize campaigns through A/B testing and iteration

- Drive re-engagement campaigns to help achieve visits without spamming the customers

- Strategize, plan and execute to increase retention(DAU, WAU & MAU) and conversion of users from free to paid plans

- Supervise the execution, monitoring and measurement of marketing campaigns and their success, and also maintain regular measurement of the ROI of campaigns.

- Partner with the Analytics team to dig deep into the data and provide actionable insights, and identify new opportunities.

- Iterate and improve communication strategy (reach, freq, segmentation, relevance and personalization) through regular experimentation as well as enabling new capabilities

Must-Have :

- At least 2 years of hands-on experience in campaign management segmentation on the platform(s) like CleverTap / MoEngage etc.

- Great understanding of Email, Drip and Push channels, to retain new users and increase conversion.

- Excellent understanding of user segmentation and cohorts based on various surrogates, events and attributes.

- Ability to run with a campaign, dig into a segment, create a testing plan, read results, and recommend next steps.

Good to Have :

- Basic knowledge of HTML/CSS is good to have

- Good data analytics hands-on experience with web analytics tools such as Mixpanel

- Experience driving campaigns in a fintech is a plus

Perks and Benefits :

- Work-from-anywhere policy. However, if you'd like to work from an office, we have that too

- Work-life balance - we never bother you on weekends and post 8 pm

- Health insurance cover both you and your qualifying family members. Up to 20 lakh in cover

- Vacation policy : No limits on the number of days you need for your personal time off

- Open door policy with the leadership team. Co-founders are just a call away