Senior Zonal Sales Manager - FMCG

Leading FMCG MNC is looking for a Senior Zonal Sales Manager to be responsible for Tamil Nadu & Kerala. Position is based at Chennai.

Should have at least 10+ years experience in FMCG industry with exposure to food & beverage specifically. Should have experience in South India with a stint in Chennai/TN.

Role:

- This position is the leader of a selling Team comprised of ASM, SO etc

- Accountable for planning & achieving the Sales Target as per ABP.

- This role provides direction and leadership to the Sales Team for Tamil Nadu & Kerala.

Key Responsibilities :

- Business Strategy / Execution Plan and Sales forecasting.

- Implementation of Sales strategies to achieve revenue generation, increase of market share and overall business growth.

- Responsible for Annual Brand wise and pack wise sales target achievement.

- Responsible for P & L accountability for the business.

- Responsible to maintain a steady business growth rate.

- Special focus and effort to develop distribution network with renewed emphasis on distribution expansion.

- To guide ASMs in respect of Appointment of Distributors, Super Stockiest to improve coverage in various States.

- Giving strategic guidance to the ASMs to establish sales targets brand wise, pack wise as per ABP and help them in breaking the same geographically, monthly, weekly & daily targets.

- Monitor the sales trend, competitor activities and provide necessary support to the team for successful achievement of the Business plan.

- Analyze and report competitors strategies upward on pricing, Placing, promos, schemes, Product Features.

- Lead and deploy sales team to achieve sales targets.

- Develop organisational capabilities to service the market. Mentoring and monitoring the performance of the team.

- Sales Team Management: Manage the sales team by communicating clear job expectations, monitoring and evaluating performance.

- Training and motivating sales team

- Maintaining effective control of expenses in line with budget objective.