Senior Web Analyst - Retail

The role will involve conducting conversion optimization analyses, with the aim of improving efficiency in digital marketing & content strategies and increasing ROI. The successful candidate will have an excellent, in-depth level of knowledge in digital marketing, e- commerce, Customer behavior analysis; along with experience in analytical management of digital strategies. Part of the Digital Advanced Analytics Team - analyzing web traffic data using clickstream tools such as SiteCatalyst, Discover etc.

Relevant Experience For The Role:

- Bachelor's degree (MBA preferred).

- 4+ years of business analysis experience in large size multinational companies with multiple functions / business units preferred.

- At least 3+ years of hands-on experience in standard clickstream analysis tools like Omniture, ClickTracks etc.

- Exposure to analytics tools like R, SAS, Python, Tableau would be a plus.

- 3+ years of experience in one or more roles in an ecommerce environment and advanced web analytics methodologies (experimentation/testing, competitive analysis- etc.)

- High level of expertise in writing and tuning SQL queries in an online or offline environment.

- 3+ years of experience in using the Microsoft Office suite with very strong Advanced Excel skills.

- Excellent communication skills and ability to interact with all levels of executives and technical resources.

Desired not mandatory:

- Mid-level expertise in the SEM and SEO strategies and at least 1 year experience in measuring success of SEM and SEO campaigns.

- Exposure to data science, predictive analytics and big data will be a plus

You can share your CV or call us on +91-8904029862

Arpita Grace

Analytics Recruitment Consultant