Senior Web Analyst - Digital Analytics

Salary Offered - 9 to 15 LPA

Skills required :

- Certified in Google Analytics (any popular certifier)

- A minimum of 4+ years of experience in the web analytics domain

- Consolidated knowledge of the GA4 platform

- Excellent communication skills (written & verbal)

- Good understanding of Analytics, Tag Manager, and Data Studio.

- Basic knowledge of BigQuery & JavaScript

- Familiar with HTML, CSS and Javascript, and will have the ability to read, reuse and customise code

- Advanced understanding of Events Tagging and Custom dimensions.

- Hands-on experience with data visualization (custom dashboards)

Roles and Responsibilities :

- Responsible for managing our Analytics (G4) and GTM accounts

- Implementation of highly effective web data analytic solutions

- Visualize customer behavioral data such as page/path analysis, clickstream, funnel progression, CTA optimization, page/site abandonment, etc.

- Implement tagging and configuration that ensures data collection is accurate and adequate based on the business needs

In-depth knowledge in the following areas:

- Determine tracking requirements.

- Create functional and technical design (Dom Scrapping & Custom HTML) of the tags.

- Install GTM container tag on the live/staging websites.

- Create, publish and test tags on the live/staging websites.

- Able to track the successful form submission.

- Do regular Tag audits for the live/staging websites.

- Coordinate with the marketing heads to understand and develop custom reports and dashboards.

- Create specified digital analytics tagging standards to ensure robust and consistent data capturing.

- Testing and validating the tracking using various debugging tools