Senior Vice President/Head - Digi-Tel Acquisition - Bank

Head of Digi-Tel Acquisition (Sr Vice President)

- Business/ Department Objectives: Citi Prioirity, Citigold and Citigold Private Client (CPC) segments are exclusive and personalized propositions offered by the Retail Bank, India. Serving the needs of the emerging and Affluent Segment offering sophisticated and customized solutions across Wealth Management, Business Banking and lending products.

- Driving and transforming the new customer acquisition process, for India Retail Bank with focus on Priority and Suvidha in order to deliver a new customer journey, rooted in digital acquisition, and a transformation path to driving upsell and cross sell across Retail bank.

- The key objective is to enhance segment proposition across products, services, Channels and Rewards & privileges. The position is singularly responsible for offering best-in-class service excellence to Citi's clients across ALL touch points.

- Drive the acquisition and growth of Suvidha and Priority clients- portfolio for the bank through Digital and Telephone Channels.

- Focus on Innovation and process improvements leading to reduced turnaround time, lower cost of acquisition and remarkable customer experience.

- Creating Digital footprints with a deepening focus on digital origination through extensive interactions with Ebiz and Technology teams

- Deliver Digi-Tel channel targets for Suvidha and Priority with an aim to grow contribution of this channel in comparison to other channels in 2-3 years.

- Formulating sales strategies to increase product volumes, drive client synergies to increase cross sell penetration.

- Collaborate with all key stakeholders to build best-in-class process for customer acquisition with focus on using Digital tools, Instant Decision across Digital & non-digital channels.

- Partner with Retail - S&D strategy team and develop sales action plans to deliver revenue, profit and improve efficiencies

- Focus activities on high potential and high probability opportunities.

- Manage Operations Risk and related controls in the process to ensure integrity and compliance with bank policies and procedures Ensure satisfactory CBORC reviews

- Work closely with Innovation Council on key Consumer Business projects and take them to logical completion within defined and agreed timelines

- Collaborate with all key stakeholders to build best-in-class process for customer acquisition with focus on using Digital tools like eKYC, Instant Decision across Digital and non-digital channels Work with technology team to work on smarter solutions

- Ensuring adherence to Compliance guidelines / Audit requirements

- Ensure compliance and integrity of the Distribution w.r.t. recruitment, sourcing and documentation.

- To cultivate a - No Surprises- culture on control aspects

Financial/ Budgetary :

- P/L Custodian - Client Net Growth, B/S growth, Revenue Drivers, X-sell penetration, Key Relationship Planning

- Service metrics - CDR, Portfolio Coverage, NPS Ratings

- Acquiring product wise numbers for the year

- Meeting the acquisition budget numbers

- Regulatory and audit requirements

- Individual Contributor (IC)/Managerial

- Managerial, Senior Leadership position

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