Senior Team Leader/Associate Manager - Online Marketing

Sr. Team Leader/Associate Manager - Online Marketing

Job Description :

This Role Calls for a candidate who will be responsible for Managing Search Engine marketing (SEM) and Google Display Network, campaigns with the ultimate goal of increasing visibility, traffic, customer acquisition and revenue.

Requirements :

Education : B.Sc (Maths, Statistical) ; MBA ( Finance/Marketing) from well known institution

Department : Sales Campaign Management

Experience (years) : 4-5 years

Role : Senior Team Leader/Associate Manager

Responsibilities : Manage, execute and optimize search engine marketing (SEM) and Google Display Network (GDN) based display and contextual campaigns across various search platforms for multiple geographies.

- Plan and create SEM/GDN campaigns adhering to best practices. Undertake activities such as keyword research, keyword categorization, writing ad copies, identifying optimum landing page, campaign mapping, retargetting

- Manage and optimize campaign on going basis to ensure campaign's acquisition and revenue targets are met.

- Manage the implementation of SEM/GDN campaign strategies for keywords, ad copies/images, campaigns and networks.

- Ideate innovative ways of reaching target audience or meet defined marketing objectives through SEM/GDN campaign.

- Generate daily, weekly, monthly and ad-hoc campaign performance and other reports.

- Create and maintain project plans to update internal stakeholder on status of campaign performance and issues.

- Responsible for gathering and maintaining competition information relevant to search and other digital channels.

- Stay on top of current search engine news, trends, SEM practices, and emerging items of interest and sharing these with the team.

Skill Set Required :

- Professional degree with 4-5 years of relevant experience of executing and managing paid search and display campaigns.

- Strong data analysis skill, able to decipher complex data and numbers to draw inferences, trends and insights.

- Excellent verbal, written and presentations skills

- Excellent computer skills in MS Office (Word/Excel/PowerPoint).

- Has to have a creative incline.

- Good to have worked on Mobile advertising Campaigns.