Senior Specialist - Social Media Marketing - Insurance

Client: UK Based MNC (Into Insurance)

Shift Timing: 1 pm to 10 pm

We will count on you to:

- Liaise with marketers, designers and other stakeholders to schedule and manage daily social media posts.

- Create consistent, meaningful content on all social media platforms, including writing and editing social media posts, improve customer engagement, and promote social media campaigns.

- Possess excellent attention to detail so that all the content for social posts is clear, grammatically correct and on brand.

- Use analytical tools such as Google Analytics, Khoros, etc. to monitor and evaluate the company's social media presence and performance.

- Share social media performance metrics with marketers and other stakeholders.

- Prepare campaign, monthly and yearly reports on social media marketing efforts.

- Perform competitor research.

- Suggest recommendations to adjust the social media marketing strategy for optimal results.

- Stay up to date on best practices and emerging trends in social media.

- Monitor social media to identify any potential issues and report these immediately.

- Be dynamic and effectively switch between projects to meet business priorities.

- Work closely with the Senior Specialist and Social Media Director while executing projects.

What you need to have:

- A Bachelors degree in journalism, communications, marketing, English or a related field.

- Six or more years of social media experience in a corporate or agency setting.

- Excellent written and verbal communication skills in English.

- Excellent knowledge of Facebook, Twitter, LinkedIn, Instagram, YouTube and social media best practices.

- Good understanding of social media KPIs, and UTM tracking.

- Understanding of SEO and web traffic metrics.

- Experience using various analytics software such as Google Analytics, Khoros etc.

- Great interpersonal and communication skills.

- Excellent organization skills including multi-tasking and time-management, with the ability to prioritize tasks and deal with changing priorities effectively.

- Ability to work in a fast-paced, high-pressure environment.

- Working proficiency in MS Office tools, especially MS Excel and PowerPoint.

- Be a team player.

What makes you stand out?

- Social media marketing experience in B2B companies, specifically in the financial services space.

- Experience in running paid social media campaigns in LinkedIn.

- Working knowledge of Photoshop.

- Working knowledge of HTML and CSS.

- A certification in in Digital Marketing from a provider of repute will be highly preferred.