Senior Social Media Manager - Healthcare

Education: MBA with atleast 8 + yrs of experience in Social Media Management

Healthcare domain preferred. eCommerce industry exp preferred

Pointers : 

- Social Media Marketing & Management

- Online reputation management

- Excellent communication skills

- Agency Handling experience

- Accountable for Social Media Channels and ORM of the group

- Devise social media strategy of the group and drive the growth in engagement, brand mentions and followers across Facebook, Instagram, Twitter, Linkedin and Youtube

- Working with various stakeholders (internal and external) to deliver visibility, share of voice, and engagement initiatives

Key Roles & Responsibilities:

- Responsible for Social Media management which includes creation, develop, deliver, manage, review & approve social media campaigns

- Increase Engagement %, Followers and Share of voice, Positive sentiments

- Develop and implement a social editorial calendar to manage day-to-day posting, on social media accounts across Facebook, Twitter, YouTube, Instagram and LinkedIn

- Work with Digital Agency to Create, curate, and manage all published content & assets on social media, this includes images, videos, GIFs, stories, written copy & much more

- Support the Unit Marketing Team with best practices for social media engagement strategies

- ORM online reputation management - Monitor all the queries, message through social media are answered in a timely manner

- Responsible for brand reputation and escalation to relevant internal stakeholders as needed

- Drive the process for advance listening capabilities and crisis management

- Measure & Analyze to Establish ROI of marketing campaigns viz Audience Growth, Audience Profile, Audience Engagement, Content Reach, Engagement by Content Type, Leads, Response Rate and Quality, Negative Feedback Content Management Duties

- Track & deliver competitor analysis by quarter

- Share audience insights via social listening

- Coordinate with internal and external teams to achieve the required targets

- Maintain a daily, monthly ORM report