Senior Role - Strategic Alliances Partnership Development - BFSI

Strategic Alliances Partnership Development

Note : Only female candidates required for this role

Job Role and Responsibilities :

- Initiate, structure, and negotiate high-impact strategic brand partnerships directly with Top companies and Offline partners for various retail banking products of the bank.

- Manage a team of Alliance RMs for partnerships with other partners

- Work with the partners to run campaigns which result in increased spends across various payment instruments

- Influence and communicate cross-functionally about the partnerships

- Support business segments by integrating relevant offers from brand partners for acquisition offers

- Contribute offers in existing marketing properties of the bank across digital & offline mediums

- To market Banks to relevant brands and raise sponsor-ships for engagement programs

- To partner in innovative ways to increase spends on all payment channels.

Deliverable :

- Agreed Spends target month on month through partnerships

- Brand visibility on partner funded ATL/BTL mediums

- Sponsorship for engagement campaigns

Skills and Competencies :

- Written and oral communications skills

- Prior experience in Strategic Alliance role with a bank is preferable.

- Experience in corporate sales is mandatory. Additional experience in retail sales is an added advantage.

- Exposure to e-commerce companies and start-ups

- Experience in managing key corporate relationships

- Knowledge of compliance of the bank

- Ability to communicate & convince to senior management of corporates for alliances

- Ability to conceptualize, plan and implement customer campaigns with alliance partners.