Senior Role - Social Media - FMCG

Key Responsibilities:

- Manage how company and its individual businesses/departments communicate across social media platforms and analyze the association's social media content and engagement levels

- Create social media campaigns in collaboration with the Communications department

- Create and execute social media content, campaigns, and initiatives aimed at building and promoting online communities of value to company and its members

- Monitor relevant industry and related blogs and other social media to capitalize on opportunities for better engagement on issues of interest to company

- Implement measures to track and engage in relevant online conversations and actions taking place on blogs and other social media sites

- Develop and build the capacity of company staff and leadership to engage effectively in social media dialogues

- Measure the effectiveness of NAR's social media effort

- Developing social media strategies, managing content, branding and responses on social media

Candidate Profile:

- Bachelors degree along with a Post Graduate degree in journalism, communications, or related field from Tier 1 Institute

- Possess a minimum 9 to 12 years of total relevant experience, preferably from FMCG

- Experience in using and managing social media including blogs, wikis, social networks, forums, and/or podcasts

- Strong sense of urgency, flexibility, and the ability to multitask

- Demonstrated ability to cultivate the practical application of the principles of online communications by nontechnical people

- Proficiency in basic online systems administration such as permissions, content publishing, and similar functions

- Functional understanding of web information architecture and design