Senior Role - Marketing Analytics - Media House

Position: We are looking for a Senior Marketing Analytics professional for a top media house

Location : Mumbai

Compensation: Competitive compensation, stock options, great learning & exposure, and merit based career path.

Qualification: MBA: Marketing from a reputed Tier I institute with 9-15 years of experience in media strategy and analytics

Job Responsibilities:

- Key Task: Use past marketing spend data to analyze effectiveness for campaigns

- Define hypothesis and build models to optimize media spends across BUs to maximize ROMI during initial budgets

Strategic Responsibilities:

- Understand TV viewership across different categories

- Category GRPs, Content mix, Media spends, SOE/SOV/SOM relations in GEC

- Launch and sustenance strategy

- Track learning through Channel, Show, distribution, promotion scorecards

- Use all the possible internal data to evaluate ROI

- GRPs, monetized value, Awareness, Media mix, market wise input, channel strengths

- Work with BUs (Business Units) to understand their marketing concerns and deliver on insights

- Create dashboards, formats, to keep a track of various metrics and set new principles and share with BUs. Get media agency to work on a Quarterly Business review from competition Spends perspective. Create and maintain database across functions that can help look at macro trends over a period of time. Should be comfortable or be open to understand newer tools like DAX and Facebook audience insights tool. Interact with Finance teams on understanding how each of the BU is spending and how the trend is changing

- Relationship and project Management

- Partner with key internal marketing and other cross-functional teams to build and develop strategic media solutions, aligning to corporate priorities.

- Work closely with Agencies, liaise across cross functional teams to align on media strategy

Skills Required :

- Passionate about numbers, data.

- Media & Marketing Mix Modeling

- Ability to see patterns in numbers

- The role requires high problem solving ability and analytical mind. The incumbent should be comfortable with a lot of action and has the ability to handle multiple issues/activities

- Experience with New media and digital, and familiarity with digital media tools

- High energy, Assertive and to be able to deal with multiple stakeholders, comfortable with a lot of focus from top management

- Strong communication skills - ability to gain alignment & problem-solve collaboratively to achieve goals

- Creative thinker that can drive & participate in idea exploration

If interested, pl share your updated CV along with the following details :

Total Years of exp :
Current Comp :
Expected Comp:
Education:
Brief about experience:

Richa