Senior Role - Integrated Business - Planning/Buying/Implementation - Media

Head the integrated Planning, Buying, Implementation team.

- Manage overall client business effectively and profitably, along with regional and global network

- Organize integrated media solutions for client including media strategy, analysis and planning using brand and media research data, along with optimum allocation of budgets across media forms and channels to help achieve the set objectives.

- Work in close collaboration with the integrated divisions of Digital, OOH, Activation teams to enhance brand value delivery.

- Should have the capability to design integrated 360 campaigns.

- Explore opportunities on creating media innovations / properties so as to enhance agency revenues from out of scope projects

- Develop cohesive media and brand initiatives based on strategic business objectives and also with strong focus on ROI deliveries

- Help build a committed team and raise the motivation levels of the team

- Oversee management of Ad campaigns as required across various ad platforms.

- Monitor progress of campaigns using various reporting tools.

- Perform account/campaign hygiene & performance checks.

- Oversee financial discipline of the accounts handled - on payment receivables