JD - Part of the core team
Roles and responsibilities
- Setup and manage the entire digital spend for the healthcare startup
- Analyse and optimize the top channels for conversion with minimum spending
- Run campaigns across multiple channels including offline activities and brand building initiatives
- Driving entire content marketing piece right from content creation to driving conversions
- Slowly build a team to manage some of the solved pieces
Qualifications
- Digital marketing experience with a tech startup
- Hands on experience on managing Adwords, Facebook, Instagram
- Some additional experience in offline activation and branding will be helpful
- Good understanding of content marketing and what channels work
- Healthcare startup background - preferred
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