Senior Role - Demand Generation - SaaS

Key Responsibilities:

- Own, develop and execute end-to-end campaigns that engage and convert prospective buyers with a focus on developers and marketers within specific verticals.

- Create and oversee impactful and engaging content, targeted competition displacement campaigns and ABM campaigns.

- Work closely with product development, product marketing & customer success teams, to design and implement campaigns that deliver on business objectives.

- Design & execute campaigns that drive pipeline and generate opportunities using PLG motion.

- Understand the buyer's journey at each stage of the Sales funnel and translate messaging and positioning into effective campaigns.

- Keep track of MQL-SQL-SAL conversion rates, analyze campaign performance, surface insights and provide recommendations for optimizing results.

- Track program results, measure program success and report metrics to stakeholders

- Build strong relationships with key cross functional stakeholders across GTM organization to ensure campaign enablement and engagement.

- Develop scalable, repeatable campaign playbooks

- Guide the creation of content alongside our Content Marketing, Product Marketing and Solutions teams.

- Develop outbound and account-based campaigns that complement inbound campaign strategy

What we need:

- 10+ years of work experience, with at least 7 years in demand generation

- Graduate/masters in any stream with good understanding of SaaS product space

- Proven track record of leading multi-channel campaigns with success, collaborating with stakeholders and finding opportunities to strategically uplevel marketing efforts.

- Being an Individual Contributor, your performance will be measured by the pipeline you generate, your ability to execute and achieve measurable results including new logo development, and owning cross-sell campaigns to drive expansion opportunities