15/04 Ketan
Senior Recruitment Lead at Addrec Manpower Solution

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Senior Role - Branding & Marketing Communications - Consumer Durable (8-15 yrs)

Mumbai Job Code: 686935

Position Title : Branding and Marketing Communications

Location : Mumbai, Maharashtra, India

Reporting Relationships : Vice President Marketing

Direct Reports : 2 direct reports

Key Relationships : Vice President Marketing; VP & BU Heads; CEO; Sales Leadership

Specific Responsibilities

- Development of marketing communications across media including packaging, POS, retail merchandising and advertising campaigns.

- Overall responsibility of Media planning and buying.

- Be the custodian of the entire digital landscape including e-commerce.

- Leveraging PR as a building block for brand.

- Supporting on new product launches and market activations.

- Measuring performance of overall marketing efforts.

Qualifications & Experience

- MBA in Marketing or Communications or business-related field from a premium B-school.

- 10-12 years of experience in marketing communications, branding, media planning and buying in organizations of repute with a significant experience in Digital Marketing

- Excellent understanding of digital marketing concepts and best practices

- Skills and experience in creative content writing

- Ability to demonstrate creative and critical thinking skills

- Ability to create more efficient and effective partnerships with the external agencies and internal stakeholders.

- Ability to interpret and dissect consumer behaviour, uncover consumer trends, and dig deep into valuable data to unlock fresh consumer insights and improve the business.

- Knowledge of latest consumer trends and sales/marketing/branding best practices

- Understanding of the key business drivers within consumer products in India

- Deep understanding of go-to-market strategies and plans for products

- Strong business analytics, relationship management, strategy development, project management, problem solving and change management skills.

Women-friendly workplace:

Maternity and Paternity Benefits

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