Senior Role - Brand & Media - Retail Chain

- Conceived, developed and executed brand campaigns including still shoots and TV commercials

- Executed an integrated plan spanning TV, Social Media and Radio with Youtube

- Work on concept development and consumer testing to gather initial feedback

- Carry out the end to execution of the shoots & film production; effected cost savings through negotiations

- Experience in media planning, buying and delivery of brand promotional material

- Experience on the consumer centricity initiative; scaling up execution of portal deployment and adoption

- Carry out extensive consumer research to gather insights on brand perception and product feedback

- Influence design change and assortment mix in season production through research insights

- Work on all retail initiatives to support growth

- Execute campaign and concept presentation events (trade show) for all key stakeholders with end to end event management

- Experience in handling creative agencies, PR, Media buying, CRM & vendor management & end to end campaign execution