Senior Role - Brand Marketing - B2C Segment

Senior Role - Brand Marketing - B2C

- Ensure brand equity enhancement through project branding B2C,B2B marketing. The role is responsible for creating the brand strategy for the assigned projects, along with the Brand Lead, in order to secure a competitive edge in the market place and drive.

- Formulation and implementation of the branding strategy of the assigned projects in order to secure a competitive edge in the market place

- Assist the Brand Lead in creating the brand strategy for the assigned brand in order to achieve desired TOM and Brand Perception

- Assist the Brand Lead in defining the overall brand guidelines, development of the brand manual.

- Preparation of annual plans, & regular progress review on monthly and quarterly basis.

- Formulating strategy to gain market share and long terms brand strengthening in both channels.

- Managing sales input for the year.

- Maintain a balance of sales and spend.

- Monitor competitor's activities and trends.

- Share and design our moves along with other functions like product design team, purchase etc.