Senior Roel - Web Content Marketing - Online/Internet

Content Strategy

- Manage the content channel & lever matrix to drive business outcomes with the lowest cost of acquisition

- Devise the content strategy for new digital destinations (web & app) as well as provide governance to business-authored content

- Create a content framework that talks to a varied TG (mass-affluent, 25-45 years, tier 1-4 cities/towns), mixes formats and languages (English & vernacular)

Content production

- Complete responsibility for all on and off-us content to drive traffic and impact business

- Ability to write/edit clear and concise content unique to the platform

- Basis Performance Marketing's (PM) objectives, defining the strategy, creating the monthly production pipeline, reviewing and editing every SINGLE piece of content that goes out on the www

- Increase CTR, OR and other critical metrics for all content production for PM

- Manage the expansive agency and freelancer ecosystem to support high-scale content production