Senior Product Marketing Manager - IT

Sr. Product Marketing Manager

Market and Business Intelligence:

- Research market landscape and competitor offerings

- Provide concise and consumable information about changes in the industry, competitors, and customers to stakeholders to help increase market understanding and compete better

- Build and maintain a sustainable intelligence library and framework

Set go-to-market plans:

- Size and segment the market, identifying the best opportunities for PFT offerings

- Define the target organization (audience and individual) with acute pains and requirements that we have an unfair competitive advantage in addressing with our offerings

- Craft and deliver messaging that will convey that advantage and resultant value for the audience

Lead cross-functional teams in executing the plans:

- Collaborate with sales, pre-sales, and product teams to identify and create informational resources in various forms

- Work with marcomm teams on broad-based content for the web, social media, press and other vehicles

- Enable and support sales and channel enablement with tools

- Devise and execute Account Based Marketing (ABM) strategies for key accounts

- Be the primary champion in demand generation activities

- Work with demand gen teams to run campaigns that promote healthy leads pipeline

- Monitor and support revenue progress and pipeline

- Help shape and convey our messaging and strategy across channels

Track and course correct the business:

- Prepare quarterly as well as annual business reviews and plans

- Investigate results, root causes and opportunities for expansion