Senior Product Marketing Manager - FinTech

About the Role :

- Build the unicorn to be a high technology, disruptively innovative, go-to platform in the debt financing. The SPMM will have ownership of establishing CredSCF/CredLoan/CredPool/CredCoLend as the market leader through strategic and tactical marketing initiatives.

- You will develop their go-to-market strategy for every product, and execute flawless product launches by working with teams across the company including Product, Sales, Engineering and Design.

Responsibilities :

- Develop product positioning and messaging across channels that resonate with their core audiences

- Partner with teams across the company including Central Marketing Team (Brand, PR, Digital Marketing Team), Product and Sales to track the right metrics and execute campaigns that drive awareness and adoption on an ongoing basis

- Drive GTM strategy, and plan & execute product launches

- Enable the sales teams by developing collateral and training materials that bring the product positioning to life with compelling narratives that are grounded in customer stories

- Build, manage and optimize multi-channel, outbound lead generation campaigns

Skills:

- Cross functional leadership

- Project Management

- Analytical bent

- Creative and Communications bent

- Hunger for growth - Quick Learner

- Familiarity with using Amplitude, GA and other analytics suites to generate insights and report KPI movements

- Fintech or Financial Services exposure strongly preferred.