Senior Product Manager - Sleep & Respiratory Care Vertical

- Formulate, direct and coordinate marketing strategies and activities to promote comapny's products in Indian Market.

- The role would entail Category strategy/portfolio management, development and execution of promotional plans to support and drive the Sleep business.

- The position will also handle one special project related to either Market creation, alternate commercial models, business excellence or process efficiency.

Client Details

Our client is one of the global leaders in manufacturing devices in the field of Sleep and Respiratory care.

Description

- Develop and execute Annual Marketing plan to increase market share, identifying market opportunities and key drivers (where to play, how to win) and align this with Corporate marketing strategy

- Work closely with aligned agencies to deliver appropriate messaging, brand communication to consumers and Influencers. Create content, product campaigns, marketing material (POSM) for both D2C and B2B channel

- Responsible for providing the sales team with the necessary promotional material. This involves printed and electronic material, product brochures, and relevant clinical papers

- Close liaising with the clinical team and field force to plan and execute CMEs/ Conferences/ Road shows, RTMs and patient awareness programs

- Manage brand spends and drive strategies that deliver positively on overall brand health metrics

- Facilitate to develop relevant proposals, clinical references and market updates along with Clinical and business development team, which are to be used for policy shaping and representation at various Govt Health forums.

- Specification and Designing of all trade displays

- Engaging top KOLs for spreading awareness and clinical conviction among medical fraternity

- Regular Competitive and Market analysis.

- Drive Special projects on market creation, Business excellence or alternate commercial models and partnerships with allied companies/ industry

Profile

- Science/ Pharmacy Graduate and MBA in Marketing from a premier institute with Min 7-9 years of Experience

Preferred

- Marketing Degree with Analytical skills and had worked with pharma/ devices/ Durable industry

Job Offer

An opportunity to manage a significant business, have exposure to both B2B and B2C marketing in Medical Devices.

This person will represent the firm at Global conferences.

To apply online please click the 'Apply' button below. For a confidential discussion about this role please contact Utkarsh Gupta on +91 124 452 5469.

Contact - Utkarsh Gupta - +91 124 452 5469

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