Senior Product Manager/Product Manager - Medical Device

Hiring for one of the leading U.S based fortune 500 company

Job Profile - Product Manager / Sr. Product Manager

Experience - 6 to 12 years

Location - Gurgaon

Industry - Medical Device

Job Type - Permanent

Qualification - MBA (Marketing)

- Be the champion of the assigned portfolio with in-depth product & procedural knowledge.

- Develop brand positioning strategy, customer segmentation framework and roll out campaigns for product promotion.

- Drive customer profiling exercise partnering with sales team and create acquisition/ retention strategies.

- Develop, sustain and leverage relationships with key opinion leaders of assigned specialty.

- Define the golden words to communicate unique selling points and competitive advantages.

- Work closely with sales and key accounts for product demonstration and clinical selling

- Design creative marketing and promotional campaigns, creation of product brochures, leaflets, and other communication material as per brand guidelines

- Design and implement a pricing strategy for designated products to meet ASP targets & portfolio profitability.

- Conduct margin analysis on a periodic basis to study trends to access pricing levels.

- Active partner for success of field staff, help shorten the sales conversion cycle and create platforms to share success stories and best practices amongst team members.

- Planning marketing programs & customer engagement activities and working closely with support teams & vendors for successful execution.

- Drive CAPEX planning and execution of demo set deployment and achieve productivity targets

- Control marketing budget for the respective product/ portfolio by managing the needs assessment plan vs actual and maximize the utilization of the budget

- Partner with SCM for rolling forecast and inventory level of new and priority products.

- Develop and implement feedback channels to ensure franchises are following marketing plans.

- Support lead management initiatives for field staff, periodically compare leads and market mapping to identify untapped potential

- Work with sales managers on sales roadmap validation and analysis

- Deliver product training to sales team, content development and structuring of digital content repository for online references