Senior Product Manager - Digital Channel - Life Insurance

Sr. Product Manager - Digital Channel (4-6 yrs)

Our Clients are a well-established Life Insurance Company. They are a joint venture between diversified financial services conglomerate in India and one of the oldest life insurance companies in the world. Headquartered at Mumbai.

Designation : Sr. Product Manager

The role requires you to manage the website and online assets to maximize traffic and improve customer acquisition. You would work cross-functionally to ensure efficient and effective execution of platform strategy and roadmap.

Role and Responsibilities :

- Own the website and backend as a platform both in terms of delivering user experience, driving organic traffic and acquisition funnel

- Manage front end buyer experience, back end fulfilment experience

- Implement the roadmap and feature definition for the e-commerce platform

- Develop product development and launch strategies (end to end) that put customers first while helping the company meet business goals

- Website performance/optimization from both architecture and business perspectives

- Analyze data and identify areas of improvement to positively impact business by improving key metrics such as Visitor to Conversion

Professional Competencies :

- 4 to 6 years of proven experience as a Product manager or similar role in E-commerce with a focus on delivering new products

- Experienced in management of user experience of the website including site navigation, content development, purchase funnel and promotional campaigns

- Highly granular & hands-on. Constantly test own products and should have the ability to define product specs from scratch

- Strong understanding of relevant technology capabilities/constraints;familiarity with common web/mobile platforms/techniques; hands on experience preferred

- Good knowledge of SEO and web analytics