Senior Product Manager - Consumer Durable

The opening is with a leading Consumer Durable Group for their HO in Mumbai.

Sr Product Manager :

- Brand Marketing, Product Management, Promotions, Pricing and Events

- Large scale BTL activations for demand generation and New Product development

- Managing Brand marketing, media planning and buying, PR management

- Planning & creating roadmaps for communication & media, creatives & products categories.

- Managing all aspects of product marketing including competitive analysis, market forecast and product positioning;

- Defining and managing a comprehensive go-to-market strategy.

- Planning and implementing 360 degree ATL, BTL & Digital Campaigns. Executing the strategy planning

- Managing the entire product line life-cycle.

- Monitoring the designing of new products through competitive intelligence

- Handling and spearheading the entire ATL and BTL promotional activities and controlling the marketing budgets

Pls mention your current and expected ctc