Senior Product Manager - Auto Loans - Bank - IIM/FMS/IIT/NMIMS/SP Jain/MDI/IIFT/XIMB

Senior- Product- Manager- with a Largest private sector bank of India

Candidate(s) who have passed out their full time MBA's from / IIM's / IIT Mumbai / IIT Delhi / JBIMS, NITIE, NMIMS Mumbai / Bangalore / Hyderabad, MDI Gurgoan / SP Jain / XIMB Bhubaneshwar /IIFT Delhi / IIFT Kolkatta / FMS Delhi / SIBM Pune, XLRI, Asian School of Management Philippines in the year 2011 - 2015 can only apply for the below mentioned role(s).-

Product Marketing:

Responsible for development, design and delivery of marketing and communication strategy for Car Loans

Created annual marketing calendar and executed plans for online campaigns targeted to specific customer segments linked with product objectives

BTL activation program in coordination with dealerships for Pan India branches to improve branch walk ins and enquiries

Conceptualized customer communication and branch collaterals for peak demand seasons

Tracked and analysed campaign performance, recommended actions for better performance Product Development and Product/Channel Strategy

Responsible for devising and executing new products and strategies to increase revenues through customer centric loan products, market and competitor analysis and channel expansion initiatives

Developing and managing the "Insta Topup" loan product an additional loan for existing car loan customers through the entire life cycle Developed the "Wealth CRV STP" loan product a Pre approved loan for wealth customers

Developing and implemented segment strategy for revenue generation in the corporate channel through cross sell leading to 22% growth in YoY disbursement

Creating and developed enablers (knowledge bites, opportunity triggers, MIS) for the various channels that aided in sourcing.