Senior Product Development Manager - Consumer Durable Industry

7 - 10 Years

Mumbai

Posted 2 years ago

#Product Development #Brand Management #Marketing #FMCG Marketing #FMCD Marketing #Campaign Management

Sr,Product Development Manager - Consumer Industry

Exp : 7 - 10 Years

Scope of responsibility :

Marketing :-

- Spearhead the brand & accomplishment of strategic brand plans

- Communication development and effectiveness

- Brand communication development with the agency

- Content development for digital media in conjunction with the agency

Media Management :-

- ATL, BTL, Digital & Social

- Market Share

- Brand Health Measures

Market Research :-

- Product & Consumer - Usage & Attitude, Lifestyles,

- Consideration, Non-Consideration & Leakage

- Brand & Communication - Effectiveness studies

- Competition benchmarking, Product Testing & Validation

Media Management :-

- Planning of Media Strategy

- Developing advertising campaigns briefing, execution,monitoring & reporting

- Identifying media properties for brand integration with high impact of visibility

- Sales Planning and Review

- Identify and develop new markets

- Market Intelligence

Brand Activation :-

- Design and execute brand properties and activities

- Licensing with agencies on SOP, cost, execution & monitoring

Candidate Requirement : -

- MBA with minimum 7 + yrs working experience in Brand / Product Management

- From any - Consumer durable / C.E / Paints / Lubricants / Tiles / Lifestyle / Building

- Material Industry

- West Zone candidates 1st preferred

Narayan Iyer