Senior Performance Marketing Manager - Digital Agency

About us:

We are HumanCap, a Global Leadership Advisory and Executive Search firm. We have a history of working with Fortune 100 companies in the world and some big names who are giant unicorns as well as emerging startups that are on the verge of becoming the top player in their fields.

We believe in quality and assessments in order to present the top resources to our clients and eventually help them to grow bigger and better.

About the Organization:

This is for a pioneering force in equity market research and advisory services, dedicated to solving the fundamental challenge of navigating the complexities of the financial markets. By blending cutting-edge technology with the expertise of seasoned analysts, they provides investors with a comprehensive platform, Research & Ranking, designed to empower them with actionable insights and personalized guidance. The problem they are solving lies in the daunting task of making informed investment decisions amidst a sea of market noise and uncertainty. With Research & Ranking, they offers a solution that distills complex market trends into clear, actionable recommendations tailored to individual investor goals and risk profiles. By providing transparent and reliable research, they aims to demystify the investment process, enabling investors to navigate the markets with confidence and clarity.

What is the role?

- We are looking for a senior performance marketing manager (PPC/SEM) who will be responsible for paid advertising across Google Ads, Social ads and other demand-gen channels.

- Our ideal candidate has a blend of analytical & creative mindset, passionate about driving metrics while also being very sensitive to brand and user experience, and distinctive at operating in highly collaborative and cross-functional settings. The ideal candidate will:

- Own growth strategy: unlock next 1 million users for R&R working with cross functional teams, develop and own overall growth strategy and business plan execution

- Be biased for action: with a relentless focus on cost effectiveness

- Be Data and analytics guru: for decision making & measurement of marketing effectiveness

- Lead from front: own the acquisition campaigns with primary goal of user growth.

Key responsibilities

- Campaign management - Plan & execute multivariate ad campaigns, remarketing campaigns across Google - Search, Display and Gmail; Meta & LinkedIn to ensure acquisition, conversion with defined performance metrics.

- Digital paid media mix - Thorough understanding of digital paid media best practices/SEM/Google Analytics/ Pay Per Click (PPC) optimization, Google AdWords, Google Analytics, email marketing, Facebook audiences targeting, publishers & A/B Testing

- Biddable media - Must have experience in biddable media CPM / CPV / CPC / CPL / CPA along with programmatic buys, display marketing, social media marketing, performance content (SEO) and have experience in B2C brands preferably FMCG

- Create and manage conversion goals across AdWords and GA

- Perform a thorough, contextual Keyword Research with tools/APIs and build thematic Campaigns on Google Ads.

- Improvise ad copies, landing pages snippets and descriptions etc.

- Perform ongoing keyword discovery, expansion, and optimization.

- Plan and execute rapid A/B experiments across ad creative, ad copy and LP Perform extensive A/B testing of Ads across campaigns/ad groups to improve Quality Score and performance.

- Implement ongoing A/B and user experience testing for ads, placements, dynamic landing pages and measure their effectiveness.

- Collaborate and create conversion optimized landing pages

- Audience profiling - Hands on experience in targeting, ad serving, tagging & post campaign reporting across Google Search, YouTube, Facebook, Instagram & OTT's

- Delivering Qualified traffic - A proven track-record of delivering qualified traffic to owned and earned channels/ improving quality of engagement in social media

- Optimizing ROI - Driving ROAS based regularly to meet acquisition and budget goals for CAC

- Affiliate Marketing: Own the affiliate channel sales target, KPI, and ROI. Affiliate recruitment. - Contact new affiliates and approve or decline affiliate applications on a recurring basis.

- Measurement & Reporting: Monitor campaign performance & budget pacing on a day-to-day basis.

- Track and report marketing campaigns as against the plan, weekly spot tracking & recommending course correction,100% campaign rollout is hygiene assessed against KPI/ ROI

- Define measures (e.g. Online Traffic Targets), tracking methodologies, MIS & Reporting standards to understand efficiency / effectiveness

What are we looking for?

- 5-7 years of pure PPC experience, preferably with a reputed Digital agency.

- Highly comfortable with Google Ads Editor, Facebook Business Manager & such.

- Strong working knowledge of PPC Automations/Rules/Scripts and best practices with the ability to analyze Campaign metrics on Excel/Data Studio and optimize campaigns with insights.

- Experience working with Ad channel APIs and other data APIs to deep-dive into metrics & make data-informed optimizations.

- In-depth experience with GA4. Clear understanding of Web Analytics.

- Comfortable writing and editing content for ad copies, landing page snippets, descriptions, etc.

Must Have's:

- Customer-first approach: That's the North Star. Everything we do is to make our users investment experience better & rewarding

- Ownership: We don't just sport lab coats, but we experiment-a lot. And we take complete ownership

- Data-driven: The source of truth. Simple as that.

Note: Only candidates having expertise in Google AdWords, Display campaigns & such should apply. Minimum 5 years of experience in core PPC/SEM is mandatory.