Senior Marketing Role - Media

Primary Responsibility :

- Brand Management :

a) Custodian of Brand for the South region ; leads the Agenda of Brand Building and Brand Development

b) Creates the Brand Marketing Plan and executes marketing calendar and support the South luster for their marketing activities.

c) Leads the consumer immersion for the client to ensure there is regular interaction with the youth of the city and regular inputs are provided to Programming on Content

d) Creating Buzz around Brand to improve Brand Salience and Imagery scores

e) Leads the Digital Initiative for the State and champions the Digital marketing calendar to grow the online presence

- Growing the consumer Base by developing a Full year Marketing calendar with focus on specific TG. Driving the Market Research and feeding into the Product portfolio to grow consumer.

- Working closely with Programming/Content to develop content in terms of Music, Content, Movie tie ups

- Collaboration with Local Movie industry and Premium Events in the City

a) Leveraging the Sandalwood content and star cast to get the halo effect on Brand.

b) Tie-ups : Partnering with One large Non Movie Event like Beauty and Sports to build Brand Salience

- Support revenue functions (internally) with idea generation, execution of plans and data reports.

- Reporting and MIS :

a) Mining the the research reports to generate insights for both programming and Sales function

Research orientation :

a) Leading the Research work for product development and Brand Building

- Looking for MBA/PGDBM candidates with 7-9 years of premier MBA schools from FMCG/Telecom/Auto/Retail Industries who understand the South market well.

- Looking at Brand focus and ability to lead a team.