Senior Marketing Manager - Real Estate

Job Purpose:

Responsible for building brand Company. Operations of the marketing initiatives for the same and input into strategic thinking with a good understanding of the category and consumer

Key Result Areas - 

Write the key results expected from the job and the supporting actions for each of these key result areas (For a majority of jobs typically there could be 4- 7 key result areas)

Key Result Areas

1. Brand positioning

Creating differentiated positioning in line with the vision and values

2. Marketing operations

Category and competitive understanding of communication as well as product

3. Market intelligence

Be the voice of the consumer and input into product, design. Initiate and be part of consumer work. Champion the various customer-based initiatives

4. Consumer understanding

5. Marketing Communications

Coordinate with advertising agencies, digital agencies and manage end to end marketing communications