Posted By
Posted in
Sales & Marketing
Job Code
753542
Job Purpose:
Responsible for building brand Company. Operations of the marketing initiatives for the same and input into strategic thinking with a good understanding of the category and consumer
Key Result Areas -
Write the key results expected from the job and the supporting actions for each of these key result areas (For a majority of jobs typically there could be 4- 7 key result areas)
Key Result Areas
1. Brand positioning
Creating differentiated positioning in line with the vision and values
2. Marketing operations
Category and competitive understanding of communication as well as product
3. Market intelligence
Be the voice of the consumer and input into product, design. Initiate and be part of consumer work. Champion the various customer-based initiatives
4. Consumer understanding
5. Marketing Communications
Coordinate with advertising agencies, digital agencies and manage end to end marketing communications
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Posted By
Posted in
Sales & Marketing
Job Code
753542