Senior Marketing Manager - Nutrition/FMCG/Healthcare/Pharma

Industry - FMCG / Foods / Beverage

Category - Sales & Marketing

Job Type - Permanent

 Description - This position is responsible for creating a strong impression of the brand, uncover useful consumer insights and deliver effective marketing campaigns and strategies to grow market share and the brand's reputation.

Client Details : 

Our client is a JV between an Indian Conglomerate and an International Pharma giant. They have strong presence in Indian market and have been consistently growing year on year. They are looking for a dynamic and experienced brand marketing professional to lead one of their key brands in India.

Job Description : 

- Develop and execute entire consumer marketing road-map; build it from the scratch

- Lead the execution of the brand tasks across ATL, PR, Activation & Digital

- Accountable for the overall management of brand budget (ATL) to drive the effectiveness and efficiency of spends

- Track brand performance and lead consumer interactions

- Chart out and support GTM efforts

- Liaison with the NPD team for packaging & retail element design

- Work with the sales team and responsible to drive the top line

- Manage the P&L of the brand

Profile :

- Total desirable experience of 5-8 years in the Consumer marketing

- MBA Marketing from reputed Institute

- Worked in the consumer marketing team and have driven ATL piece in Nutrition/ FMCG/ Healthcare company

- Should have handled an annual budget of 30-40 crores and knows how to optimize right investment in the right market to drive better ROI

- Strong media planning knowledge

- Should have strong community marketing experience & community business model know-how

- Experience in ATL space; creating and managing content marketing strategies, including the ability to orchestrate every detail and then measure results

- Understanding the importance of all the levers to influence consumers be it HCPs and Consumers

- Managing creative, Media and strategic agency/partners and getting the best out of it and track them with right KPIs and give them timely feedback

- Comfortable travelling 4-6 days a month to meet consumers/HCPs to get customer insights

Job Offer :

This role provides a great opportunity to lead a strong brand in the Indian market which is growing rapidly

Page Group India is acting as an Employment Agency in relation to this vacancy.

Contact - Harit Chawla - +91 124 452 5442

The Apply Button will redirect you to website. Please apply there as well.