Senior Marketing Manager - KPO

Planning and Execution of Marketing Campaigns, Demand Generation, Content Development, Events Management, Competition Tracking, Sales Ennoblement, Analyst Relations, Vendor Management, and Team Management and Collaboration

What would you do:

- Complete ownership for end-to-end marketing programs and campaigns

- Develop multi-channel and multi format content for website, emails, ads, landing pages, social promotion, press releases, case studies, videos, product collateral, whitepapers, presentations, etc.

- Work closely with digital marketing and marketing technology resources to execute campaigns

- Manage participation in various events, and plan and organize own events/conferences/roundtables to generate awareness and lead generation opportunity

- Measure and report results and impact of marketing programs

- Collaborate with internal stakeholders and knowledge sources for working on all content and demand generation activities

- Participate in marketing planning, budgeting, and product development discussions and contribute insights

- Ensure regular media coverage through press release, PR programs, mentions in domain/industry relevant articles, interviews, etc.

- Manage analyst relations program, ensure regular engagement with key analysts and ensure coverage in relevant reports