Senior Marketing Manager - FMCG

Senior Marketing manager

Key Deliverables :

- You will define the strategic orientation and the annual marketing plan for the category, propose and monitor marketing mix strategies, monitor the portfolio (new launches, pillar products renewal and animation of core catalog)

- You will steer the hair color and texture strategy consistent with the overall brand positioning

- You will orchestrate the launches and push growth of pillar products towards continued growth and animate core catalog of the brand

- You will analyze data and market insights and follow trends to create animations to drive business

- You will collaborate with other departments (sales, logistic, education, etc.) and partner agencies/ production houses to build broader campaigns

- You will make recommendations to management on the category based on own expertise of the consumer, market, and competitors (launch analysis, strategic memo, etc.)

- You will be responsible for sales forecast accuracy

- You will lead the roll-out of strong PR and Media Campaigns

- You will roll-out in-market execution of collections - Design & development of disruptive Point of Sale elements

- You will collaborate with the education team to build and promote new techniques through animations

Key success factors :

- Passion for beauty

- Creative and strong aesthetics inclination

- Attention to detail and operational excellence

- Analytics and insights skill

- Work as a team player

- Drive alignment, interact effectively, demonstrate entrepreneurship and innovate